Hip hop has become a bit of a stinking beast over the last few years. Sure, there's still a lot of innovative stuff, but at the end with the sales, it's become a bit stagnant.
Indeed, so bad is the smell that it's hit the nostrils of Puff himself:
"People have figured out the formula when they make records for radio, and DJs ain't DJs no more. DJs don't break records no more. DJs don't play album cuts. DJs play what is going to move the crowd. DJs, they don't expose you to the newness. That was the DJs' thing. Hip-hop is in a recession also."
Ah, yes. It's the DJs fault. Not, as you might have thought, that hip-hop has now been around long enough to have the same problems as rock - that it's choked up with figures who have long since lost any interest in exciting music and who hang on, churning out substandard fare that gets over-promoted because of what they did, rather than what they're doing. People like... oooh, there's a name on the tip of my tongue, but I can't quite... no... it's gone.