Digital downloads pop up in local press

Trying times for local papers, challenged so much by digital media. So it's nice - and somewhat surprising - to see eMusic throwing some much needed advertising revenue at the local papers in the UK. Both the Milton Keynes Citizen and The Bucks Herald (and, presumably, other papers) are carrying adverts for eMusic this week.

Interesting approach - it'd be fascinating to see how many new subscribers this brings in.