Kennedy assassinated

Thanks to Gary W for pointing me in the direction of this gem from the Pirate Bay trial:

Laughter filled The Pirate Bay trial here Wednesday when John Kennedy, the chief executive of the International Federation of Phonographic Industries, testified that people would have purchased every music track they got free file sharing.

Kennedy answered an affirmative "Yes" to Pirate Bay defense attorneys when asked whether that was true. Bursting laughter could be heard from the audio room beside the courtroom where the trial's sound was being broadcast.

Although equally amusing - for, perhaps, different reasons, was this:

[Universals' Per] Sundin concluded the day's testimony and perhaps was the most aggressive witness. He testified Pirate Bay was the root of the industry's financial woes.

Pirate Bay launched in November 2003. Is Per Sundin claiming that the music industry was solid and looking forward to a bright future prior to that?