Friday, March 13, 2009

Gennaro Castaldo Watch: Live from Croydon

After a refit - basically burning the Zavvi sign and slapping a picture of a dog up in its place - the old Virgin Megastore in Croydon reopens as an HMV. Gennaro Castaldo, director of the thoughts department at HMV, is delighted:

Gennaro Castaldo, chief press officer at HMV, said that although the stores were within a short distance of each other he was confident they could both thrive and develop their own identities.

Mr Castaldo added: "Croydon is such a large shopping area with a large flow of people coming in."

Although when the store was a Zavvi, both shops really did have different identities, and that didn't work out well, did it?

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