Friday, April 10, 2009

Zune finally overhauls "other" mp3 players

What, exactly, are the millions Microsoft has poured into Zune getting it? Besides snarky headlines when they discover they can't cope with leap years?

Well, according to Piper Jaffray's biannual Teen Survey, not very much. The US teens surveyed reported Zune ownership at 4% which is, admittedly, up a percentage point on this time last year. But the iPod is at 86%, as high as it was this time last year - and, with a terrible symmetry, 4% higher than it was when the Zune launched.

In other words: Apple has increased its market share amongst teens at the same rate as Microsoft.

The real sting, though? 100% of the teens who intend to buy a new player this year say they're thinking of getting an iPod. Sure, some of those who go the store might be swayed by getting the same sort of thing in a Zune-shaped package for a little less (if they find them in the store), but to know that nobody thinks of your device as a default wish-list item must be a little disappointing.

[The survey only interviewed 600 teenagers; 19% said they intended to buy a new player in the next twelve months. Story via The Licensing Plate]

No comments:

Post a Comment

As a general rule, posts will only be deleted if they reek of spam.