Who, you'd have to wonder, would want to pay top prices to dress like Amy Winehouse? Couldn't you recreate her look with twenty quid down the thrift store, a bottle of Value Gin and not switching the light on before you get dressed?
PPQ think people will beat a path to their door to buy Winehouse-branded items:
"Yes there have been talks with Amy and we are now in the first stages of the project. The range will be all about high-end statement pieces, inspired by Amy's style. For example, maybe a dress or an amazing piece of jewellery like a bracelet."
That kind of implies they're wise enough to not expect a fully-formed collection, then, and that they're not even sure what it is they think that Winehouse is expecting to deliver.
Although they can't stress enough that Winehouse won't be doing very much at all:
"It's going to be distributed online, we are going to be providing all materials and doing the design, but Amy will definitely be involved in the creative process."
Translation: our lawyers are pretty sure they can make her turn up for the press launch, but don't worry, we've got people who will make sure the zips work.