Folding magazines: iD halves

Bloody hell. i-D has been going for thirty years now. But even the doughty style magazine is feeling the pinch: it's reducing frequency to six issues a year:

"We see this restructure as a reinforcement of position and strength towards a magazine and brand we are passionate about and have protected for so long," said Terry and Tricia Jones in a statement.

"As one of the most respected and loved independent voices within the international fashion community, i-D is determined to maintain its unique status bridging the space between high fashion and street savvy."

If you didn't know they were axing six issues a year, you might have that soundtracked by trumpets in your head.

The magazine isn't going to go bi-monthly, though: instead, it's going to publish more or less randomly:

The August issue will go on sale 9 July. i-D will then publish in September, October, November, February, March and April. The April issue will remain on sale for up to four months.

There's a word for that in newsagency: "howarepeoplesupposedtoknowandorrememberwhenanewissueisout".