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File sharing numbers dip, apparently
A survey has discovered that the number of people willing to tell strangers they share unlicensed music has decreased a little in the last twelve months.
The MusicAlly survey has been called good news for executives in some places over the last few hours, and perhaps it is: at last, something they can point to to pretend that the last ten years and millions of dollars spent fighting filesharing has been a success.
It's not really such good news, of course - MusicAlly don't know where they've all gone:
MusicAlly's MD Paul Brindley told us more research was needed to find out where they were going, pointing to the rise in popularity of Bluetooth device-to-device transfers and instant messaging.
"More fans are regularly sharing burned CDs and bluetoothing tracks to each other than file-sharing tracks," says MusicAlly.
But there are other forms of instant gratification than acquiring a recording. An earlier MusicAlly survey, conducted in January, highlighted the importance of YouTube as a music source: 31 per cent of the yoof demographic listen to streaming music, compared to 18 per cent of the general population.
The whizzing CD burner is back? It's going to be cassette tapes again before you know it...
1 comment:
Interesting FT article on a report by a teenage intern at Morgan Stanley, which had impressed the execs. The budding Nick Leeson was reporting on the media use of his teen mates. Cinema, concerts and games their main interest.
"His peers find it hard to make time for regular television, and would rather listen to advert-free music on websites such as Last.fm than tune into traditional radio"
http://www.ft.com/cms/s/0/035e83fe-6f18-11de-9109-00144feabdc0.html?nclick_check=1
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