Gordon in the morning: Curran affairs

According to the current edition of Wired UK, James Murdoch has said with a straight face that he believes that the Sun's showbusiness coverage will drive people to subscribe to the paper's website in the same way that the business information published by the Wall Street Journal persuades people to fork out for wsj.com.

No, seriously.

Some sort of tailspinning around Alex Curran's people making New! "clarify" a comment she made about Liverpool is apparently on a par with the latest stock prices.

James believes that Gordon copying a couple of tweets from Lily Allen and Liam Gallagher and adding some stuff about them drinking on an aeroplane is pretty much the same as having an expert in the petrochemical industries provide an overview of the day's trading in energy futures on the Far East exchanges.

Murdoch Junior is betting his digital farm on people being willing to pay for something about Jude Law possibly having another kid with a "mystery woman".

It's a lot of faith to put in Gordon and his team.