There has been much made of Kanye West's picking up of Jackson's crown as The King Of Pop. West is having to deny it; columnists are fuming with rage.
But where did the story come from? Sweeping The Nation's Simon T has sent us an email which unpicks it all:
This might well be unbeatable. A story is running across the online media that Kanye West has declared himself 'the new King Of Pop' - in fact he's already issued a denial on his blog - and according to the Independent the 3ams ran with it as well, as presumably will other outlets. According to Digital Spy, the source is one Scrape TV.
Simon helpfully provides a link to Scrape TV to show us some of its other current scoopage:
OVARIAN CANCER REDUCTION IN MEN GIVES NEW HOPE FOR CURE
RELIGION ENTERS THE MODERN AGE WITH TWEETS ON THE WAILING WALL
OBAMA’S BEER CHOICE BLASTED BY GOP
Actually, that last one isn't actually a spoof story.
The original piece is mostly a discussion about the mechanics of succession for the title King Of Pop, ending with this:
West made his declaration in an all caps statement issued to all major media outlets.
You'd have thought that would have made major media outlets - presumably the Mirror still counts amongst those - have a quick look through their inboxes, at the very least, to check the veracity of the story. Scrape have also published a response.