Well, how would you feel if you were the unwilling third party in a publicity stunt that misfired like a '78 Ford Escort struggling with two-stroke petrol in slow-moving traffic?
Of course Beyonce felt she had to say something, but what, but what?
In the end, inspiration strikes. Just make some noises. It's what Whitney would do, isn't it?
"Well, I knew his intentions, and I knew he was standing up for art; and he told me before, when they said the nominees, he's like, 'You have this award,'" Beyoncé told O: The Oprah Magazine editor Gayle King after accepting her award. "And when they didn't call my name he was, like, completely shocked. And when he walked on the stage, I was like, 'No, no, no!' and then he spoke, and I was like, 'Oh, no, no, no!'
And we were like "huh huh huh?" and O was all "ooh, ooh, ooh", and everyone was going like "mmmm."
Still, it wasn't all bad, was it:
"But in the end, it ended up being a great night, and Taylor Swift did get her moment," she continued. "And I didn't have to make an acceptance speech."
So, all's well that ends well, if you ignore Taylor's "moment" having been completely overwritten in history by Kanye's prescripted "moment".