It's perhaps indicative of how far the Mobos are from being a national staple that BBC News treats the story as one of the "TOP GLASGOW, LANARKSHIRE AND WEST STORIES" rather than an entertainment one.
Mind you, given the results, it's not surprising:
JLS and N-Dubz win two Mobos each
Really? That's the best we can do?
Accepting the award for best song for "Beat again", JLS's Marvin Humes said: "The band's success would have been inconceivable just a year ago."
It's still pretty hard to get your head around right now, Marvin.
Even the winners seem to have noticed that the prize giving seems to have spotted that there was something terribly wrong:
Speaking after the awards, N-Dubz's MC, Dappy, said rapper Tinchy Stryder should not have been overlooked.
"There's no-one like Tinchy, nobody's doing what he's doing, nobody's got his swagger," he said.
"I'm really upset. He should have won something."
Those winners in full:
Best UK: N-Dubz
Best Newcomer: JLS
Best Song: JLS, Beat Again
Best Album: N-Dubz, Uncle B
Best DJ: Trevor Nelson
Best Hip Hop: Chipmunk
Best R&B: Keri Hilson
Best International: Beyonce
Best Video: Beyonce, Single Ladies
Best Reggae: Sean Paul
Best Jazz: Yolanda Brown
Best Gospel: Victizzle
Best African Act: Nneka
JLS winning... well, anything. Whoever would have thought? Hang about... that's going to make someone happy, isn't it?