Tuesday, January 26, 2010

AC-DC power up the Iron Man franchise

Putting AC-DC on a big, ballsy action movie soundtrack? Yes, that makes some sort of sense. In fact, it makes so much sense that it barely requires any further explanation.

But that won't keep marketing people in work, so they've decided to offer an explanation anyway. Blockbuster Buzz captures the whiff of the flip-chart:

Through this relationship, the band is delivering fans supercharged Iron Man branded music through all our combined consumer touch points, from the movie to retail outlets and even virally with the debut of the new video

They're on a Highway To Hell. Albeit a highway with a full service area, complete with a Costa Coffee and KFC, every ten miles.


3 comments:

Olive said...

Through this relationship, the band is delivering fans supercharged Iron Man branded music through all our combined consumer touch points, from the movie to retail outlets and even virally with the debut of the new video

Can you imagine a human being writing that and not subsequently scooping out their own eyeballs with a tea spoon? A cry for help if ever I heard one.

James said...

I suspect whoever wrote that tells their family they spend the day mopping up at an adult cinema.

simon h b said...

Consumer Touch Points. It does suggest something that would be asked a child over a live video link up to a courtroom, doesn't it?

Did the man put his hand on your consumer touch points?

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