Putting AC-DC on a big, ballsy action movie soundtrack? Yes, that makes some sort of sense. In fact, it makes so much sense that it barely requires any further explanation.
But that won't keep marketing people in work, so they've decided to offer an explanation anyway. Blockbuster Buzz captures the whiff of the flip-chart:
Through this relationship, the band is delivering fans supercharged Iron Man branded music through all our combined consumer touch points, from the movie to retail outlets and even virally with the debut of the new video
They're on a Highway To Hell. Albeit a highway with a full service area, complete with a Costa Coffee and KFC, every ten miles.