For Lady GaGa, vanity fashion and perfume lines aren't going to satisfy her. Oh, no, she needs to spread her probably-real-swans'-wings wide and so she's doing something with Polaroid:
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga.
“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand.
Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it — finally, have a real job.”
The second paragraph of GaGa's sentence makes no sense whatsoever. Polaroid, who know something of their own iconic history, you'd have thought have struggled to bring together instant cameras and the digital era, and so it's unclear what hope GaGa has. Indeed, things are so grim at Polaroid they're, erm, reduced to stunts like this.
Naturally, Polaroid are trying to make it sound like this isn't simply slapping a fmaous name and a picture of a woman wearing a bra made from spoons on the box:
Lady Gaga “will be involved in everything from concept to product design to marketing”, Polaroid is aiming for a Christmas 2010 launch of a line of Lady Gaga-branded products.
Products? Plural? That she'll be involved in "everything" with? She's going to be spreading herself very thinly, isn't she?