Like someone finding a street called 'Willy Road' and sending a photo to Your Crazy Signs in the Sunday People, The Ting Tings are naming their album after an awning outside a massage parlour:
Katie White and Jules De Martino's next effort, which they have been recording in Berlin, is set for release later this year – with the pair telling NME.COM that the title was inspired by a massage parlour near their studio.
The parlour was called Massage Kunst, and so the album is going to be called Kunst.
"Just round the corner to our studio there's a massage parlour, it's called Massage Kunst," De Martino explained. "It's Massage Art, basically. We took a picture of that and sent it to our label, saying this is the title of the album. They went berserk."
The label's cow probably came from the name sounding like a bad word for a good thing, but perhaps they were also a bit worried about how it would sound to the German market, calling your album 'art'. Doesn't really do much to blow away that sense of pretension that some reckon they can smell on the Ting Tings' breath, does it?
There's also the problem that Laibach have been using Kunst for years, and as part of a much wider, more challenging philosophical approach to art. Calling a Ting Tings album by the same name is a little like Joe McElderry calling a record Kid A.