Well, given that people are less keen on buying albums these days, you do need to have a second string to your bow. Will Oldham has just launched a limited-edition bottle stopper:
Each bottle stopper was individually hand carved by the artist Scott Millar, so each one will be completely unique. Anyone ordering the bottle stopper from the mart will be sent an email to download all the album tracks on the release date, 29th March 2010.
The idea is that if you don't want to finish a bottle of wine, you can use this stopper to reseal it. No, apparently, there are people who don't feel compelled to polish off a bottle once it's been opened.