Thursday, May 13, 2010

6Music: Here come the listeners

The couple of Sonys might not have done much to protect 6Music from the long journey at sunrise, but the latest listening figures might. 6Music has broken the million listeners barrier for the first time, reports MediaGuardian:

6 Music had an average weekly reach of 1.02 million listeners in the first three months of this year, up from 695,000 in the final three months of last year, according to official Rajar figures published today.

It turns out the plans to close the network were more effective than any marketing campaign the BBC has tried so far.

In other RAJARs news, Chris Evans remains safely ahead of Chris Moyles at breakfast - both saw their audiences grow. So fears that Evans would lose Wogan's listeners were misplaced; nor, apparently, has Evans brought in a younger crowd. The average age of a Radio 2 listener is still 51.

Evan's figures, 9.53 million, gives him the largest radio audience since the current RAJAR methodology came in back in 1999.


2 comments:

Tony said...

The BBC 'confirmed' the plans for 6 Music at the start of March: The third of the "first three months of this year"

simon h b said...

The news about 6Music's closure came at the end of February. The plans were confirmed on the first of March.

You seem to be implying there was no conenction - but I'd be interested to know what you put the massive leap in audience down to, then?

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