Given that most restaurants seem to have given up on serving adults and just turned their seating over to providing parties for six year-olds, it's unsurprising that people who run businesses that are aimed at preteens are recalibrating their offerings to attract the displaced grown-up parties.
So it is that a company which offers you the chance to make your own pop video - by which they mean mime to someone else's song while the horror is documented by someone whose career plan has shrunk back somewhat from the original 'be the new Scorsese' - is going after the hen party market.
Ms Hamilton said the 1980s is currently a popular theme with Girls Just Want To Have Fun by Cyndi Lauper a common choice.
I'm not entirely sure "the 1980s" is a theme, is it? Not unless while someone mimes the "my father yells what you gonna do with your life" bit, the bridesmaid and the bride's sister re-enact Orgreave in the background.
But there are other videos on offer:
“Single Ladies by Beyoncé is also very popular with the hen groups and some go crazy with a full-on leotard,” she added.
Presumably the rest do it with half-off leotards, then?
Still: these are difficult times, businesses must do all they can to adapt. There's a luxury package available, where for an extra £50 the tapes are destroyed and the company promises nothing will be put onto YouTube.