On a day when you'd have thought the return of the worst bit of Take That to the band (more on which in a moment) would have been the showbiz headline, Gordon instead leads off with some rubbish about Cheryl Tweedy's sex life:
CHERYL TWEEDY has managed her first laugh since she was struck down with malaria - when doctors banned her from having sex.
A bit of Will.i is quite low on her list of priorities at the moment - with staying alive at the top.
But her boyfriend's Derek, isn't it? Why mention... hang about, you're not just making a laboured pun based on "will.i" sounding a little bit like "willy", are you? Surely not?
So on a day when there is actually big news, you've chosen to ignore that and just make a willy joke your lead. I see.