Did nobody learn anything from Maureen from Driving School? Or - god help us - Jeremy Spake?
Just because someone is mildly diverting in a reality show doesn't mean that they should be invited to spread their "character" more widely. Thinly.
Sky has decided, however, that Louie Spence - imagine Chico trying to be Larry David - is too be taken from Pineapple Dance Studios and crafted into a breakout character.
And where Sky leads, The Sun dutifully follows. You almost feel sorry for Gordon Smart this morning, having to splash on a piece of nothing about a show-off showing off at The Ivy:
The Pineapple Dance Studios star caused uproar when he stripped down to his green Y-fronts in the middle of the posh Ivy Club - upstairs from the main restaurant and even more exclusive - on Wednesday night.
By a strange twist of fate - you'll never believe this - The Sun's Ally Ross just happened to be there when nothing ("it") happened. I mean, what are the odds, eh?