Gordon in the morning: Haven't I read this some place before?

This morning, Gordon (or whoever is keeping his chair this morning) has a surprising story about Cliff being buff:

THERE aren't many blokes who could get away with stripping off for a calendar two months before their 70th birthday.

But SIR CLIFF RICHARD looks every bit as fit as he did in his Summer Holiday era.

Yes, it's pretty much the same story - and I'm using the word in no recognisable journalistic sense here - as the News Of The World had yesterday. Old man removes shirt, please buy calendar.

But, you know, the fact both Murdoch sheets have run the same story two days running must prove that it's an actual news story, right?