Gordon in the morning: All-time low

The online version of Bizarre today is double-splashing the Kardashians.

It's not just that they're not really anybody, but the whole piece is just an advert for their not-actually-celebrity not-really-fashion line.

To be fair, the scant text doesn't carry a Smart byline - the press release has been cut-and-paste by Chris Pollard - but someone has taken a decision to run with a bit of meh-adware. There are always lows, but thank the Sun that there are always new ones beneath.