Smash Hits revived for GaGa
It's about a year too late, of course, but Smash Hits is being disinterred again for a Lady GaGa special:
Stuart Williams, managing director of Bauer Media's Music & Film Brands, called Lady GaGa the "perfect personality" to justify another print issue and said there would be more special issues in the future.This isn't a shameless cash-in. It must be, therefore, a shamed-faced cash-in, right?
He said: "The special print edition issue is kind of like a pop-up shop for us now. We want to pick and choose and publish when the time is right, rather than just a shameless cash-in."
"Lady GaGa is the perfect pop icon, with great pop tunes and an outrageous, larger than life personality. It's fitting, therefore, that such an iconic pop magazine as Smash Hits should pay tribute to her."I suppose you can take some comfort that Stuart won't actually be writing the magazine, as the observation "she has a larger than life personality" is the sort of bland squidge you'd have expected from Number One rather than Smash Hits, surely?
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