Gordon in the morning: The Press Complaints what now?

Once again, Gordon Smart breaches the Press Complaints Commission code of practice, particularly this bit:

Editors must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child’s private life.

Why else would 'David Banda goes to watch a football match' - with a photo - be in the paper were it not solely for the fame of Madonna?

Given that the PCC code is as weak as a lemony drink, you'd think that Smart would at least be able to comply with it. Given that he ignores it so often, you'd think that something might be said.