Steve Penk's The Revolution radio station isn't just there to encourage suicidal people to kill themselves.
Now, it's also the home of Donny Osmond.
Penk sees this as quite the feather in his cap:
Penk added that research on social media sites, such as Facebook, illustrated that Osmond has firm fans in the region - “the data clearly shows the people of the North West are the most passionate about Donny and his amazing forty-plus year career,” Penk opined.Perhaps, Steve, but I think you'll find that's North West Utah, not North West England.
You have to wonder what the "data" Penk gathered from Facebook was - did he set up a 'People of Oldham who bought Crazy Horses page', counted up all the likes, and then compared it with 'People of Winterbourne Zelston who bought Crazy Horses'?
Still, while Penk might have searched Twitter to, uh, prove the business case, he's lucky that it doesn't look like Donny Googled 'Steve Penk'. Or his radio station, come to that.