Holy Fuck banned from the listings

Like most people, I like to spend Sunday lunchtime catching up with recent judgements from the Advertising Standards Authority, and discovered last month they upheld a complaint about an advert in The Guardian Guide which included Holy Fuck in the listings:

The ASA noted that the word "HOLYFUCK" was the name of the advertised band and we also noted that the Guide was targeted at older teens and adults. However, we considered that, because it was placed in an entertainment listings supplement to a national newspaper, the ad was likely to be seen by a wide variety of readers including children. We considered, in that context, that the name "HOLYFUCK" was likely to cause serious or widespread offence to some readers.

Effectively, it's made it impossible to promote a Holy Fuck gig with advertising anywhere in the UK. Blimey. Or, indeed, holy fuck.