You know who else is following the herd narrative on MySpace? The people who created MySpace. Bloomberg Business Week kicks the corpse:
"After we left, the guys that took over were never Myspace users," says [Former MySpace CEO Chris] DeWolfe, who now runs a startup called MindJolt. "They didn't have it in their DNA."It's noteworthy that DeWolfe implies that there's still a way that MySpace music could solve the site's problems. It's equally noteworthy that DeWolfe might be involved with the bid to take MySpace off Rupert's hands.
DeWolfe still has a Myspace page, but he doesn't check it much. When he does, he says, he cringes. "I'm a little disappointed in the music product, given that we spent so much time and effort to get more music licenses than anyone in the world. I haven't seen Myspace Music evolve how it should have."