Monday, November 07, 2011


Trying to find a list of winners at last night's MTV EMAs in Belfast, I had trouble working out if I was reading results from last night or about five years ago. Eminem and Linkin Park? But there's Bieber and GaGa and Bruno Mars, so it must be for 2011. Or p... hang about: Bruno Mars? Two prizes for Bruno Mars?

Bruno Mars, a man so pointless you can't actually make an origami model of him because when you start with a flat sheet of paper it's already too complex a shape?

Bruno Mars, a man who milliners are offering money to stop wearing hats?

Bruno Mars, a man who would struggle to be picked out of a criminal line-up even if his victim had been his own mother?

Bruno Mars, a man who is so friction-free they rub his music onto slipways when they have trouble persuading liners to launch?

In a prize giving where 30 Seconds To Mars are judged to be the "best" alternative act (alternative to what?) and Bieber the best male artist, it's some going to pick a winner even more insulting to Euterpe, but giving a prize to Bruno Mars manages it.

Bruno Mars. A man so inert they pump him into mines during rescues to ensure there are no explosions.

Here's the winners in full:

Best Female: Lady GaGa
Best Male: Justin Bieber
Best Pop: Justin Bieber
Best Song: Lady GaGa - "Born This Way"
Best Rock: Linkin Park
Best Video: Lady GaGa - "Born This Way"
Biggest Fans: Lady GaGa
Best Alternative: 30 Seconds to Mars
Best Hip Hop Eminem
Best World Stage: 30 Seconds to Mars
Best Push: Bruno Mars
Best New: Bruno Mars

Bruno Mars. A man so devoid of charisma he makes Bruno Brookes ashamed of his given name.

Global Icon: Queen
Best North American Act: Britney Spears
Best Worldwide: Big Bang

It's been a shame that MTV has more-or-less given up on music programming in the last few years. Perhaps that explains why its prize-giving is so timid.