Tuesday, March 20, 2012

Beats buys MOG

MOG, which those of you with longer memories will recall as plotting to turn music blogs into pure gold, is going to be bought up by Beats, the only faintly ridiculous headphones/somehow-musical-laptop brand.

I know what you're thinking: why would you buy MOG? In god's name, why would you do that? Why?

Well, the New York Times helpfully points out that while Dr Dre is the face of Beats, it's mostly owned by mobile phone company HTC; they might think MOG's music streaming service (or at least the deals it has cut to make it possible) could be valubale if you wanted to plug a music service into a telephone handset.

Not entirely sure what will happen to the blog network, but the smart money would be on it having a sack pulled over its head and being driven out of town.


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