Given the way The Sun treated Amy Winehouse as a kick-toy when she was alive, an announcement from Gordon Smart that he's teamed up with Winehouse's family to find a new Amy is a bit scary.
What criteria will they use to judge that one?
Although there seems to be some confusion about what, exactly, they're trying to do.
Gordon says they're looking for a new Amy:
Sylvia said: "We loved Amy and we are thrilled and honoured the Amy Winehouse Foundation is setting up this scholarship in her name.The Sun sponsoring a prize in the name of someone whose decline they helped precipitate. Presumably applications must be accompanied by a long-lens photo.
"It would be wonderful to find another Amy but there was only one of her. We would be happy to find a singer, dancer or actor who has a special talent."