There's good news and bad news for Madonna today. The good news is that she's stolen a chart record back from Lady GaGa.
The bad news is that it's the record for the biggest tanking of album sales in the second week ever. In America.
Billboard will be our Richard Osman here:
This week, Madonna's "MDNA" earns the distinction of the largest second-week percentage sales drop for a No. 1-debuting album since Nielsen SoundScan began tracking sales in 1991. The album slides from No. 1 to No. 8 on the Billboard 200 with a 86.7% sales decline (falling from 359,000 to 48,000 according to SoundScan).Those trying to put a brave face on things suggest that the bundling of the record with concert tickets accounted for the higher opening, and then the massive drop in week two when there were no tickets.
Maybe. But there weren't a third of a million tickets on offer.
More likely, though, is that Madonna's fanbase has now been eroded to the granite heart; there are still thousands who'll dash out in week one to scoop up a record, but very few people left with any curiosity beyond that.