Monday, April 23, 2012

One Direction: Capital Radio really are big babies

Back when the Brits happened, and One Direction got confused and thanked Radio One for a prize voted for by Capital FM listeners, Capital vowed that One Direction were dead to them.

At the time, I raised a curious eyebrow. Would a pop radio station really be so bitter as to not play songs by one of the biggest bands for their target audience?

Turns out, yes. Capital really are holding a grudge, regardless of how self-damaging it might be, and how petty it makes them seem:

Figures from Compare My Radio provided to Radio Today show that in the period between 1st January and 21st February this year, 95.8 Capital FM in London played ‘What Makes You Beautiful’ 50 times and follow-up single ‘One Thing’ twice. That works out on average at one play of the band every day. Between 22 February and 18 April the station hasn’t played a single One Direction track, according to the monitoring by Compare My Radio which takes information from ‘Now Playing’ feeds.

When the group’s album became the first ever debut release by a British act to go straight in at the top the US charts, news bulletins on Capital didn’t mention it – despite many of their rival stations highlighting one of the biggest UK music successes in America since The Beatles.
All because One Direction aren't the fizziest drinks in the cupboard. There are Jewish grandmothers suggesting that Capital might need to stop playing the victim so much.


johnlyons121 said...

"All because One Direction aren't the fizziest drinks in the cupboard."

Sorry? What does this mean?

Simon Hayes Budgen said...

Not the sharpest knives in the drawer. Not the smartest guys in the room.

johnlyons121 said...

Thank you. The irony that I wasn't able to deduce that on first reading isn't lost on me.

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