Tuesday, May 01, 2012

Bookmarks: My Bloody Valentine

From Vox, via Rock's Back Pages and Guardian Music, enjoy again Stephen Dalton's 1992 meeting with My Bloody Valentine:

Fixing a price tag upwards of £250,000 on the long-overdue Loveless, the music press predicted bankruptcy for MBV's label, Creation, and hot water for Kevin if he didn't deliver something with platinum potential. Judging by the album's critical reception, the future of both band and label seems assured.

When the buzzing hordes of acolytes from post-Valentines bands Ride, Lush, Chapterhouse and Slowdive dissipate from the dressing room in Reading, Kevin is finally willing to nail those rumours.

"Creation are no closer than any other label to going bankrupt," he offers ambivalently, confirming the astronomical figure quoted above but stressing this also covered two expensive EPs, three videos and the band's living costs over three years. "They paid for everything bit by bit so they'd eaten up the cost as they went along. They felt strained, but nothing special: they would spend easily as much on two or three smaller bands."

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