Gordon in the morning: Misjudgement

This morning Gordon carries an interview with Robbie Williams designed to promote Williams' new range of overpriced trousers. Except, somehow, it comes out like this:

How would anyone involved think it appropriate to build a 'buy some clothes' piece around somebody else's tragedy? I don't doubt the sincerity of the sentiments, but it feels incredibly tacky when written down with a final paragraph about Williams' new single.