Google is bringing the music store element of Google Play to the UK. Rather than welcoming another legitimate source of digital music, the BPI is feigning confusion:
The UK's biggest record labels say a new, legal music service from Google "doesn't make sense" because its search engine still helps piracy.This is, in effect, the BPI banging on about the way if you search on Google you can find links to music, some of which might not be officially licenced.
The BPI's [British Phonographic Industry's] chief executive Geoff Taylor, said: "We don't think it makes any sense for them to be doing something which does support artists and then, on the other hand, undermine artists by referring consumers to illegal sites."
Obviously they're going to carry on chewing away at this - I think we've long since passed the point where the BPI/RIAA is suddenly going to understand online behaviour, and that if people want to snaffle tunes without paying, they will always find where to go.
But just look at the concept: pretending it's not worth being able to sell their products to Google's enormous user base, because it's possible to put 'One Direction torrents' into the search engine and get some results.
It's like Yale saying to B&Q "I don't know why you bother selling our locks, when you have crowbars on sale as well."
Oddly, none of this angry confusion has lead to the BPI taking a principled stand and having its labels boycott the sevrice. Almost as if it can understand the difference between two parts of a very large company, and is just pretending it can't.