No Doubt have, within the last 24 hours, unveiled a Western-themed video for Looking Hot, pulled it, and issued an apology:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history.Yes, they might have phrased it slightly differently, but the did slip "some of our friends are Native Americans into their apology.
Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately.
The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
To be fair to No Doubt, their defence is pretty solid - they've never been the sort of band you'd look at and think "well, the English Defence League would enjoy this" - which just makes the misstep even more bemusing.
Especially if they consulted Native American experts. Which academic in the field would have said "yeah, go ahead and make a pop video in which cowboys fight with 'Indians'. There won't be a problem with that'".