MTV EMAs: 2012 winners

Remember the MTV EMAs? The European Music Awards, which were supposed to showcase the distinctive style of music the European service of MTV offered; the local twist to the international brand?

Well, yesterday's prizes handed out in Frankfurt suggests that any last points of difference (beyond the extra carbon footprint) has finally been eroded. The only European winners were One Direction, who are as inexplicably as popular in the US as they are at home [correct at time of writing], resulting in a list which could equally apply either side of the Atlantic.

Here are the winners in full:

Best Female: Taylor Swift
Best Song: Carly Rae Jepsen - Call Me Maybe
Best Male: Justin Bieber
Best Live: Taylor Swift
Best Look: Taylor Swift
Global Icon: Whitney Houston
Best Video: PSY Gangnam Style
Best Worldwide Act: Han Geng (Asia Pacific)
Biggest Fans: One Direction
Best World Stage: Justin Bieber
Best Push (for emerging stars): Carly Rae Jepsen
Best Alternative: Lana Del Rey
Best Electronic: David Guetta
Best Hip Hop: Nicki Minaj
Best New: One Direction
Best Pop: Justin Bieber
Best Rock: Linkin Park