Viva not forever?

The Daily Star is predicting the closure of Viva Forever, the Spice Girls musical:

SPICE Girls show Viva Forever! may be axed if ticket sales don’t pick up.

Are ticket sales that bad, then?

Performances are reportedly often three-quarters full for the show based on songs by Posh Spice Victoria Beckham’s pals.

Even before you get to that tortuous "Posh Spice Victoria Beckham's pals" that sentence is twisting like a mountain snake after a groundhog. "Often three quarters full" sounds bad, but really feels like an attempt to throw the worst possible light on the size of the houses.

"Often", so not always, or regularly, but just sometimes; and the rest of the time, presumably, the theatre must be more than three-quarters full or else it would have been those figures which would have formed the heart of the claim.

So, that's 'West End Show doesn't always fill auditorium in January', then. Well done, Daily Star.