There's two things here. First, GWAR, even if you're launching a chilli sauce - even a hot chilli sauce - you're still just getting into selling condiments.
That puts them in the same space as, well, this guy:
However, if you must try and stretch your brand into sauces, condiments, pickles and chutneys, try not to do it like this:
The band's guitar player Balsac, has said that Gwar-B-Q sauce "is mostly made out of the blood of really hot chicks." He adds that such a use is "a terrible waste of fine ass, but ultimately worth it because this sauce is absolutely delicious."Ha ha ha, murdering women and making food out of them. Hilarious. I can't imagine why HP haven't brought out an Ed Gein Limited Edition flavour.