There was a thing earlier in the week about how Durex were supposedly marketing Daft Punk themed Get Lucky condoms.
It turns out they're not, but like a drunk man hopefully filling his pockets from the Johnny machine in the bogs, Durex are hoping they can capitalise on a promise. Can you spot the moment when their email to MTV News turns from factual correction into jolly-marketing message?
We are aware of reports that Durex has launched Daft Punk branded condoms following their hit single 'Get Lucky,' " he said. "There is no Durex promotion or partnership with Daft Punk in the U.S. or any other markets and Durex is not posting free packs to the world's top DJs as suggested. However, we do hope that by using Durex condoms, music-lovers will continue to make sweet music together and have great sex!"They might have just got away with it if they'd stopped after "make sweet music together", but you can just picture the room when that statement was hammered together...
- Do you think people will understand what we mean by 'make sweet music'?
- Yeah, Dave, I think they will
- Are you sure? It might be a bit subtle.
- It's not subtle, Dave. It'll be fine
- But what if people don't know what condoms are for?
- Look, Dave, you might have spent the first six weeks on this account thinking we were selling tiny sandwich bags, but most people will get it
- I think we really need to make it clear we want people to have sex with our condoms on
- No, seriously. We don't want to get sued if people take it literally, and put our condoms on their flutes and whistles and the lubricant destroys their instruments. Let's just add 'by doing sex into the condoms peniswise' to make it clear
- Dave, this is like the time you wanted us to rebrand as Durex Penis Covers. It's not necessary
- I'm not going to sign this off until you amend it
- Okay, Dave...