Saturday, November 16, 2013

Time ticks on for Mika and Swatch

What do Mika and Swatch have in common?

Yes, yes, besides both having once been inexplicably popular despite reeking of clunky, bright coloured plastic. And now being pretty much biding their time until they can scramble onto an ironic retro revival.

Besides that.

It turns out they're both thirty years old, and so Mika has been invited to design Swatches to celebrate.

In fact, not watches but:

two colourful timepieces inspired by tribal mask motifs
Yeah, they're busy watches.

To me, it looks like it's just a bunch of vague, patronising tribey-wibey stuff lobbed together. But I'm perhaps being unfair. Mike, explain you vision to us:
“The patterns are a mix of designs that can be found in Tunisian, Moroccan, other African and Oceanic tribal motifs,” according to Mika. “The tribal mask heads are a mix of sources; it’s difficult to pinpoint what they might be. But it doesn’t really matter, because they have the same function ― they’re there to inspire curiosity and awe.”
Ah. It doesn't really matter whether there's any coherence to the work so long as you can think about it. That might sound like the sort of lazy cop-out you'd come up with if you'd just knocked something together, but I'm sure it isn't.

Swatch have produced 999 of the more expensive version of the watch; they call this a limited edition; I suspect it's an overoptimistic oversupply.

Happy birthday, Master Mika.

1 comment:

paul wells said...

Apparently he's still very popular in France.

Which is something to cling to I guess.

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