Wednesday, January 15, 2014

There's apparently something called "the Gary Barlow effect", which is leading people to wear more suits. According to the Telegraph.

Can the paper illustrate this 'Gary Barlow effect' by showing us pictures of men, usually more casually dressed, out and about on the town looking smarter than we're used to seeing?

Oh, hang about. Those might be two separate stories on the front page of today's paper. There isn't any suggestion that that is the Gary Barlow effect.

What is this effect, then?
"When you look at boy bands and television presenters, they all look smart. Look at Gary Barlow on New Year's Eve," Brian Brick, Moss Bros chief executive, said.

"Men are not just wearing suits for work, but going out in the evening. They are going out in a jacket and jeans. We have certainly benefited from that."
Men wearing jeans on nights out? There's a trend. Why haven't we heard more of this?

The trouble with this theory is that Brian Brick seems to be assume Gary Barlow is some sort of dangerous, wild rock figure who has embraced the suit as an act of counterintuitive rebellion.

More honestly, though, Gary Barlow is dressing like an accountancy firm's middle manager because that's kind of what he is, surely?

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