Monday, January 13, 2014

Yoghurt advert pulled after, but not because, Duran complained

So Yoplait were running an advert (presumably only in the US) which put Hungry Like The Wolf on the soundtrack.

Because, you see, if you were hungry like a wolf, a tiny little pot of fermented milk would fill you right up. Apparently.

Duran Duran were unhappy:

Many of you have written to us, voicing your dismay about the recent license of our song Hungry Like the Wolf, to a yoghurt commercial. Please know, Duran Duran do not support this usage of their music and unfortunately, this particular license was granted without any prior notification to any of us. Had we known, under no circumstances would we have backed it.

Thankfully, the ad has now been taken off the air and moving forward we hope to avoid any further situations like this.
Well, yes. The advert has been taken off the air, but not because of LeBon et al's objections. Slicing Up Eyeballs explains:
On the yogurt maker’s Facebook page, a number of people posted complaints in recent days about the use of “Hungry Like the Wolf” because of its connection to the Diane Downs murder case 30 years ago. In May 1983, Downs shot her three children in the back of her car in Springfield, Ore., killing one of them. “Hungry Like the Wolf” was playing on the car’s radio at the time.

Initially, Yoplait reps responded by defending the song’s use, writing:

“We chose the music because it’s a popular song that felt right for this ad. The Yoplait team has discussed this quite a bit and found that the large majority of people have only positive connections to this song, given that the Diane Downs incident was more than 30 years ago.”

By late this past week, though, Yoplait had changed its tune, saying the ad was being removed from the air:

“When we chose the song, we had no idea of its connection to this terrible event. We take your feedback seriously, and yes, we have decided to remove this ad from the air while we consider other versions. Please know that it may take a couple of days until the ad is fully removed. We’re again sorry that it’s upset you and promise there was no intention to cause such disappointment.”
Given the ad was pulled because someone killed their family while listening to the song, I'm not sure I'd have gone with the word "thankfully" if I'd been in Duran Duran. Mind you, if I'd worked for Yoplait I'm not entirely sure I'd have described the shooting of three children by their mother as an "incident", like it was the theft of a traffic cone.

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