James Arthur has been dumped by Syco, who suddenly realised that there was no role for a record label in running a career which seems to consist mostly of making a dick of oneself on Twitter.
It does mean the end of the modern tradition which would see, once a month, Arthur take to Twitter to deny rumours that Syco were dropping him.
But the good news is that this will free Arthur up to spend more time building his social media presence (or "regularly turning the pile", as gardeners would describe it.)
He's started already, look:
"Just to clear things up - I am no longer with Syco. I would like to thank all at the label for making a great record with me," Arthur tweeted today (June 11).It's unclear what the "great record" Arthur refers to is - speculation is that some of the Syco interns and Arthur collaborated on making the world's largest rubber band ball.
"I now have to move on and do something different - the future is bright! #LOVE."