The Arctic Monkeys: let's have a quick unwrap

So here's the new Arctic Monkeys video:

Clearly, there's a tongue in a cheek here, right?

Mr Discopop points out that some people might have missed that:

"More gratuitous, self-aggrandizing tripe from the ego of the century," grumps, arrloid, who is not alone in feeling Alex's ego has run rampant like a feral donkey.

"His confidence is sexy but this is a bit much," writes Anna Farid. "The only thing bigger than his ego," concludes FSAfykm, "is his nose".

Mr D shakes his head:

The clip, for Snap Out Of It, pokes fun at Alex Turner's "sexpot" image, with actress Stephanie Sigman (that's her above) in floods of tears, smooching pictures of Alex on her TV and hungrily devouring a steak.

Over on YouTube, though, everyone has missed the point spectacularly.

And he's right.

Up to a point.

Because this is a wonderful cake-eat, cake-keep moment. Yes, there's a terrific sending up of the sexyliciousness of Alex Turner, but at the same time, the very act of sending up the idea is a reminder of that status. And there are less self-satisfied ways of lampooning your sexysexysexy credentials than hiring Stephanie Sigman to prance about in her bra.

It's all a bit 'ooh, fancy that people think little old me is sexy', innit?