There's a new set of Rajar radio audience figures this morning, and they're lovely for 6Music. A weekly audience nudging two million, and - says MediaGuardian:
Laverne, the station’s mid-morning DJ, presented its most popular show with 868,000 listeners.Elsewhere, the Nick Grimshaw figures have been spun so much it's hard to tell if either nobody or everybody is listening; Ben Cooper has made a stab at putting a candle on some lukewarm Radio 1 figures:
In a sign of the changing way people are listening to the radio, a record 27% of listening for 6 Music was online or via smartphone and tablet apps, the most of any station and more than four times the industry average of 6.4%.
A number of its presenters all had record audiences in the last quarter, including Shaun Keaveny’s breakfast show, Mark Radcliffe and Stuart Maconie’s afternoon programme, Marc Riley, Huey Morgan and Mary Anne Hobbs.
Cooper, who also oversees digital sibling station 1Xtra, said Radio 1 was “leading the industry in becoming a multiplatform youth brand”, including a YouTube channel with more than 1.6 million subscribers and plans for a Radio 1 channel on the BBC’s iPlayer.If you're pointing to your YouTube subscribers as a metric on the day actual listening figures come out, it's pretty clear you're disappointed by your listening figures.
Cooper said the Rajar figures “only tell part of the story. I’m very pleased that in the traditionally difficult summer quarter, the Radio 1 Breakfast Show has 240,000 new listeners in the year."
But at least Cooper wasn't reduced to mentioning the number of retweets Zane Lowe gets. That's when you know you're nearing the endgame.