Apparently, Justin Bieber is to sleep rough to "raise awareness" of how badly his career is going. Although the claim started as a story in UKIP house rag the Daily Star, so probably isn't true.
According to the Daily Star, Biebs' manager Scotter Braun has persuaded him to spend the night outside in the California streets, in aid of homeless charities.Aside from the toe-curling aspect of a rich person spending a few hours on a pavement knowing they have a soft, warm bed to return to in the morning - a stunt even pulled by Grant Shapps back when he was still sometimes called Michael Green - it's not entirely clear how 'doing some good work for charidee' is going to offset the erosion of Bieber's career. Unless seeing Bieber sleep under cardboard will somehow stop girls reaching puberty.
"[Scooter] has been trying to come up with a plan to give Justin's career some longevity," a source told the newspaper.