Down again, down again: print sales have now gone below 14,000 with 13995 copies finding their way into people's hands in the second half of last year.
Topping up with digital sales brings the number up to 15,384 a week, but even digital sales aren't offering much joy: 8.5% of digital readers in the first half of 2014 had vanished by the second half. Digital was never going to take the circulation back to six figures; it's starting to look like it might not keep it above five figures.
All together, NME is down another 23% on the same period in 2013.
Q is now selling 50,161; Mojo 70,693. Kerrang - once the nip-and-tuck rival to NME lost 13.7% of circulation but remains outstripping NME by nearly two-to-one.
And the gloomiest view of the figures? MediaGuardian reminds us:
But [NME] now has just half the sales of its now defunct sister title, Melody Maker, when it was closed in 2000.