Oh, dear. Madonna now finds herself rubbing shoulders with Cliff Richard and Status Quo, shut out of the Radio One playlist and waah-waahing that it's sooooo unfair:
Pop star Madonna has called Radio 1 "discriminatory and unfair" after it declined to play her latest single.Come on, Madge, if you were being judged on quality alone, you'd not have been heard on Radio One since 1999.
Living For Love failed to make the station's playlist, which dictates its most-played songs, when it was released last month, leading to accusations of ageism from the 56-year-old's fans.
Speaking to The Sun, Madonna said she was "shocked" by her exclusion.
"I was like, 'Wait a second. Shouldn't it be to do with whether you wrote a good, catchy pop song?"
It's hard to admit, obviously, but you're just not relevant to the target Radio One audience. It's not because of your age. It's because you sound tired.
In the Guardian a couple of weeks ago, David Connor - who saw Madonna play the Haçienda - summed up the problem she faces before she even faced it:
This story still definitely impresses people. I now teach electrical installation to 16- to 19-year-olds and, whenever I’ve mentioned it, they ask, “Who’s Madonna?” Although one of them once piped up, “I know who she is – she’s that old bird.”
I think Status Quo demanded some sort of parliamentary enquiry or something. You could try that.
It won't do any good, but it's important to keep busy as you enter your golden years.