Tuesday, April 25, 2017

Kerrang find a new home

Mixmag media, who own, erm, Mixmag, have bought Kerrang! from Bauer and have big plans for the UK's last rock weekly (No, the NME no longer counts). The plan involves it ceasing to be a rock weekly.

Campaing Live reports:

Jerry Perkins, who runs Mixmag Media, plans to turn Kerrang! from a print weekly to a monthly in the UK and focus on building its global, digital audience.

"Mixmag and Kerrang! are quite similar – they’re ‘f*** it’ audiences," Perkins said. "They like what they like and don’t care about what anyone else thinks."
I think this is a polite way of saying "they're clinging to their unfashionable music tastes, and prepared to pay".

Bauer keeps the Kerrang brand for TV and radio - which isn't going to be easy; the K! radio playlist has drifted quite a way from the K! paper worldview even under the same roof. (Kerrang Radio is less 'fuck it' and more 'gosh, if we must'.)

As part of the deal, Mixmag have also bought the Face brand, with plans to revive it online, and maybe in print. At the time it closed in 2004, The Face had managed to slot itself into self-mythologised irrelevance, so it'll be interesting to see how that works online.


2 comments:

Jenna Catlin said...

I have no idea "Campaing" is a word.
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Patricia Carter said...

As long as it's entertaining. Doesn't matter how entertaining it is.
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