Tuesday, April 25, 2017

Kerrang find a new home

Mixmag media, who own, erm, Mixmag, have bought Kerrang! from Bauer and have big plans for the UK's last rock weekly (No, the NME no longer counts). The plan involves it ceasing to be a rock weekly.

Campaing Live reports:

Jerry Perkins, who runs Mixmag Media, plans to turn Kerrang! from a print weekly to a monthly in the UK and focus on building its global, digital audience.

"Mixmag and Kerrang! are quite similar – they’re ‘f*** it’ audiences," Perkins said. "They like what they like and don’t care about what anyone else thinks."
I think this is a polite way of saying "they're clinging to their unfashionable music tastes, and prepared to pay".

Bauer keeps the Kerrang brand for TV and radio - which isn't going to be easy; the K! radio playlist has drifted quite a way from the K! paper worldview even under the same roof. (Kerrang Radio is less 'fuck it' and more 'gosh, if we must'.)

As part of the deal, Mixmag have also bought the Face brand, with plans to revive it online, and maybe in print. At the time it closed in 2004, The Face had managed to slot itself into self-mythologised irrelevance, so it'll be interesting to see how that works online.


15 comments:

Suzan Baker said...

I have no idea "Campaing" is a word.
compare Heathrow parking
meet and greet Heathrow

Patricia Carter said...

As long as it's entertaining. Doesn't matter how entertaining it is.
cheap celtic woman tickets
discount celtic woman tickets

Unknown said...

Do you love music like me then visit this musicesti blog for more new update.

You won't believe this Olympia Landscaping site info said...

"Kerrang! is a trusted brand because of the years of passion, knowledge and profound enthusiasm that have gone into producing it, week in, week out.

Suzan Baker said...

I hope new home turns out to be a good thing for everyone.
meet and greet Manchester
Manchester airport parking deals

Suzan Baker said...
This comment has been removed by the author.
casinositeone.JDS said...

Your post is very nice. Wish to see much more like. Thanks for sharing your information.

casinosite777top.JDS said...

Really very informative and creative contents.

safetotositepro.JDS said...


Amazing post written.

Shafer said...

Hello, I'm happy to see some great articles on this site. thankyou so much

Dexter said...

I know this is one of the most meaningful information for me.

Hughes said...

Thank you for sharing this information with us, Keep on bloggingg here man!

Samee said...

I am very happy when these blog posts read. Thanks for sharing Goodluck!

Antha said...

I would like to thank for the efforts you made in writing this Excellent Blog!

Grifin said...

I have been at the look out for such information. Blessed to see this article!

Post a Comment

As a general rule, posts will only be deleted if they reek of spam.